How to Apply the UX Honeycomb Framework to Your Content Strategy & Website
One of my favorite frameworks is the UX honeycomb framework. It’s a simple way to distill complex information— and it’s important to clearly and simply explain ‘why’ in plain language for non UX-experts (UXperts? Sorry). It’s also an easy model to keep in mind when you’re trying to juggle all the different user needs. The…
Content Roundup: Emotional Triggers, Site Architecture, Content Models & Cognitive Bias Codex
I devour content resources like they’re delicious candy, and I bring you only the tastiest content morsels from around the web on a weekly basis. If you follow me on LinkedIn, you’ve likely seen these there first because I share helpful resources there as I encounter them. Enjoy! Top Emotional Triggers in E-tailers’ Ads Source:…
How to Hire Skilled Content Strategists for Your Business
In the last four years, I scaled a content strategy team from three to 13 people. In the process of conducting dozens upon dozens of interviews and including various internal stakeholders, I quickly learned how to avoid common pitfalls. It’s difficult hiring for strategic roles. You’re want to find a strategic thinker and someone who…
5 Tips for Writing the Best Converting Headlines of Your Career
A powerful headline keeps readers on the page and directly impacts a company’s bottom-line. That’s a lot of pressure for just a few words, but your readers—and your work—deserve a high level of care. It’s fun to write a clever phrase, but if your cleverness eclipses meaning, it’s time to revise. If your readers can’t…
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About Content Maven
Content Maven seeks to make the world a better place, one piece of content at a time. It is the brainchild of Ashley Walton, VP of Content & Creative with 15+ years experience in media. Above all, Ashley believes in the power of content to help people. Through content, we can genuinely connect as humans, learn new things, and rally people to action. Upgrade your content today!