I devour content resources like they’re delicious candy, and I bring you only the tastiest content morsels from around the web on a weekly basis. If you follow me on LinkedIn, you’ve likely seen these there first because I share helpful resources there as I encounter them. Enjoy! Top Emotional Triggers in E-tailers’ Ads Source:Continue reading “Content Roundup: Emotional Triggers, Site Architecture, Content Models & Cognitive Bias Codex”
Category Archives: content strategy
How to Hire Skilled Content Strategists for Your Business
In the last four years, I scaled a content strategy team from three to 13 people. In the process of conducting dozens upon dozens of interviews and including various internal stakeholders, I quickly learned how to avoid common pitfalls. It’s difficult hiring for strategic roles. You’re want to find a strategic thinker and someone whoContinue reading “How to Hire Skilled Content Strategists for Your Business”